Atlas GroupSkip to content
Back to work
Asia-PacificTechnology

Standing up a Singapore hub for a B2B SaaS company

Client: Cascade Systems

Market sequencing, entity setup, and hiring support for a North American SaaS firm building its Asia-Pacific headquarters in Singapore.

case-apac-tech

Results

1
Regional HQ live
22
Roles hired in year one
5
APAC markets supported

The challenge

Cascade Systems needed a regional hub that could support sales, customer success, and partnerships across Southeast Asia. Leadership wanted Singapore for its talent pool and travel connections, but had no local entity or hiring playbook.

What we did

We sequenced the launch around entity registration, banking, and an employer-of-record bridge so key hires could start before the subsidiary was fully operational. Compliance work covered employment contracts, data residency questions, and vendor onboarding common to SaaS go-to-market teams.

The outcome

The Singapore office opened on schedule and now supports five APAC markets from one hub, with a local leadership layer that no longer waits on HQ for day-to-day decisions.

More case studies